Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You should definitely try these top social media analytics tools.
If you’re responsible for your brand’s social media analysis, you have a lot of explaining to do. Because your business’ ability to build a following and convert customers means answering questions backed up by data.
For example, which social network deserves the bulk of your time and budget? What are your top-performing pieces of content? What’s the overall impact of your brand’s social presence on your business?
In fact, customers are significantly more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience.
However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing your marketing campaign. Helping you put your brand in front of the right audience at the right time.
In addition, tracking the right metrics can improve your brand management, customer service, and experience, and help you grow your brand.
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The right tool should give you the insights you need to reach your marketing goals. In this article, we’ll cover some of the best free social media analytics tools available, along with some paid options (for the true geeks who want to dive deep into the data and see real returns).
Socinator: The Social Dominator
Socianator is one of the best social media scheduling and analytics tools you can find. With the industry-leading features, you can grow your social media safely and organically. Socinator provides automation for more than nine platforms- Facebook, Instagram, Twitter, YouTube, LinkedIn, Quora, Pinterest, etc.
With Socinator, you get features according to the platform you want to manage, and it also comes with an RSS feed reader. An excellent user dashboard lets you manage your social networks in one place. Socinator is one of the best paid social media analytics tools and also offers a free trial.
Features:
Advanced Publishing
All Activity Automation
Activity Statistics And Reports
Auto Publish Content from RSS Feeds
Efficient Account Management and many more.
Pros:
Available for many social media platforms.
Affordable pricing and free trial available.
Cons:
Only available for windows.
Pricing:
Socinator pricing meets everyone’s needs which starts only at $9.95 Monthly.
Google Analytics:
One, seemingly unrelated social media analytics tool is Google Analytics. It is no doubt one of the best social media analytics tools you can find.
Even though Google Analytics has been mainly designed to analyze the web performance of your website, it also offers plenty of insights about social media channels, for example:
- Sources of social media traffic to your website: Discover what social media platforms bring the traffic
- Goals completions for your social media posts: Assign goals and analyze their completion
- Conversions from social media posts: Assign revenue to conversions in social media
- Assisted social media conversions: See if any of your social media platforms contributed to a conversion
Pros:
- Google Analytics is free.
- Good chances are your site already has it implemented.
- Provides valuable insights about your audience.
- One of the most popular analytics platforms – lot’s of tutorials available online.
Cons:
- Takes time and skills to properly set it up to track your social media strategy.
- It’s not designed for managing social media, and requires some advanced knowledge about the tool.
Hootsuite Analytics:
Imagine Twitter analytics, Instagram analytics, Facebook analytics, Pinterest analytics, LinkedIn analytics all in one place. It is among the top social media analytics tools and offers a complete picture of all your social media efforts, so you don’t have to check each platform individually. It saves time by making it easy to compare results across networks.
Best for Business owners who run their own social media, social media managers at small-to-medium-sized businesses, marketing teams
Most social media management platforms have built-in analytics tools. It is among the top paid social media analytics tools.
Pros:
- Free trial available.
- Performance data from every social network in one place with easy-to-understand reports
- Team Features. Collaborate as a team.
- Customized analytics (including scheduled reports)
Cons:
- Expensive Analytics Reports & the Point System
- Forced to Use Owly Short Links
- Expensive Custom URL Shorteners
- No Data in Facebook Insights
- Lower Facebook Reach & Engagement
Pricing:
Price varies from ₹1915 /mo to ₹45000 /mo.
HubSpot:
With HubSpot’s social media scheduling and analytics tools you can tie social media performance to business and revenue growth. Whether publishing directly through HubSpot, publishing using other tools, or while on the go, you’ll be able to report on the success of your social strategy across every channel. You can also compare the performance of multiple social channels to measure campaign performance. HubSpot’s social analytics tools offer expansive graphs and visuals that break down the numbers by specific platform features, like audience, session lengths, and impressions.
You’ll be able to see which marketing tactics are working best for your business, how they are impacting your bottom line, and learn about your social media campaign’s ROI.
That makes HubSpot an excellent choice for businesses whose marketing teams want to keep all campaign functions in one place.
Pros:
- It’s truly an all-in-one platform for everything and anything marketing, sales, and customer support, all in one place.
- It includes free CRM software for your sales teams, marketing automation software, email marketing, social media management, and customer service tools.
- It’s easy to use and you can even use it as a CMS for content marketing or to build your website.
Cons:
- Gets Expensive Very Quickly
- Their Contracts Aren’t Flexible
- Difficult to Use Not as an All-in-One Tool
- Reporting is Limited
Pricing:
Pricing starts at $45/mo and goes up to $3,200/mo.
Snaplytics:
The popularity of ephemeral content on social media speaks for itself.
Snaplytics focuses solely on analytics for Snapchat and Instagram Stories and is among top social media analytics tools. The platform looks at metrics such as open and completion rate, allowing brands to see where story engagement peaks and likewise at what point viewers drop off.
The need to optimize story-based content is something that modern brands should overlook at their own peril.
Although Snapchat might have fallen out of favor for some brands, bear in mind that the network still boasts hundreds of million active users among millennials and Gen Z.
Meanwhile, Stories represent one of the most-engaged methods of Instagram promotion. Going beyond native analytics is a smart move for brands who want to craft more compelling Stories or eventually run story-based ads.
Sprout Social:
Brands like Adidas, Nordstrom, and Edelman use Sprout Social for social media reporting and management.
This tool lets you create social media calendars, schedule posts, and listen to relevant social media conversations.
Sprout Social is among the best social media analytics tools and also provides an agency partnership program, where they partner with agencies — providing them with educational materials, reporting templates, and social media marketing strategies. But most importantly, it gives agencies exposure to brands who already use Sprout Social.
Pro:
Sprout’s publishing workflow supports multiple channels and has an intuitive link preview mode so you know exactly what you’re posting.
Cons:
Sprout has an á la carte pricing that makes it expensive if you want extra data such as more analytics. Also, reviewers experienced hiccups when posting on Facebook and Instagram.
Pricing:
$99 – $249 USD per month; agency plans vary.
Brand24:
Brand24 collects all the mentions about a keyword, product, or brand name on the web and provides you with a comprehensive analysis of it.
It shows you where your keyword has been mentioned, the ratio of positive to negative sentiments about it, top sources and users of the keyword, and related terms around it.
Pro:
Brand24 has an attractive user interface that is very user-friendly and doesn’t require a lot of technical knowledge to use it.
Con:
The costs tend to add up when data quotas are exceeded.
Pricing:
$49 – $399 USD per month.
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Wrapping It Up:
Though there are tons of social media scheduling tools in the market, only a handful are deemed fit for use. Some are either too expensive or don’t offer the platform you need, while others dispense a compromised performance.
That’s why we’re betting on Socinator. You can effortlessly post to any social media channel without spending time. Work together with your team and clients to make a lasting impact right away. Sign up for a free trial to level up your social media presence right away.
