Do you want to get more Twitter followers? Silly question, right? Who does not want more Twitter followers!
Twitter is one of the most popular and active social media platforms. With more than one billion registered users, and over 386 million active users, Twitter has scored its place as one of the best platforms for connecting and building large communities.
Businesses and individuals use Twitter as their favorite social networking platform because of its trendy fast-paced feed besides real-time conversations.
The huge audience on Twitter gives an opportunity to extend your reach, promote products and services, develop social influence, and drive traffic to the desired website.
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Yet, unlocking the full potential of this platform and tapping into its immense benefits is not easy. You have to generate an engaged follower base that has trust in you. In this article, we will discuss eleven proven tactics that can boost your Twitter following.
Perfect Your Profile:
Your Twitter profile is a crucial part of your Twitter account. Most users check your Twitter profile before they click on the follow button. So, before doing anything else, you need to complete and optimize your profile.
If you want to convey credibility and trustworthiness, this is the first step. For reaching the masses, use your real name. If you’re using Twitter for your business and want to get verified, use your actual brand name, as most global brands do.
Other than the username, add a profile picture and header photo that represents you. For business accounts, instead of using your photo, use your brand logo. You also have an option to add a 160-character account description. It is an excellent opportunity for introducing your personal or professional side to users who visit your profile for the first time.
Additionally, you can start your journey by pinning a captivating tweet on your profile. Whenever a user visits your profile, the pinned tweet will encourage them to follow you.
Tweet Valuable Content:
Content is the king, we all know that, and without posting valuable content, you can’t stand out from the crowd. Valuable content is what makes you stand out from the masses and encourage the user to follow you. So, strive to provide value every time you tweet and meaningfully engage with your audience.
A huge part of this involves tweeting highly relevant, informative, and educational content. Besides regular tweets, you can spice up things by sharing content like how-to-guides, infographics, podcasts, current events, webinars, etc. Sharing good tweets takes you in a solid position to get more likes, comments, retweets, and followers.
Tweet Regularly:
It is not something you don’t know, but still worth mentioning. A bit different from Facebook or Instagram, where you can post 1-2x a day and call it a day, most tweets only last a matter of minutes on the timeline, so you have to improve your frequency to amplify the possibility of your message being seen.
There is no specific number of tweets that you should be posting every day. But there seem to be some contradictory studies about what the correct number is. We saw everything from tweeting once to tweeting 50 times a day! You don’t have to tweet 50 times a day, but you should aim to tweet more than 10 times a day.
It’s easier to use a scheduling tool like Socinator to schedule a few tweets every day; then you can use your engagement time to tweet a few more natively. While keeping a good balance of content and being consistent. The more frequently you post, the more likely you are to get followers on Twitter.
Socianator is one of the best social media management and automation tool you can find. With its industry-leading features, you can grow your social media handles safely and organically. Socinator provides automation for more than 9 platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, Quora, Pinterest, etc.
With Socinator, you get features according to the platform you want to manage. An excellent user dashboard lets you manage your social networks in one place.
Have A Human Face:
It is our natural tendency to connect with another human being more than any unknown social media profile without a human face. Truly. If your brand is small enough, with less than a handful of employees, use a human face in your profile picture. If you’re too large for that and are using a logo as your profile picture is a smart choice, make sure your content calendar includes humanizing visuals. Think of these people as characters in your story: founder, staff, star social media managers, etc.
Collaborate With Influencers In Your Niche:
You’re not the only one looking to grow their following. You can ask any Twitter user in your niche, and most would admit that they want to grow, too!
Is there an advantage to interacting with influencers in your niche?
Absolutely! It’s Social media, after all. Interacting with other influencers, replying to, and retweeting to their tweets gets you even more attention in your niche. People who follow your rivals are also likely to follow you because:
- You tweet content they are interested in.
- Your brand seems trustworthy by association.
Now there’s a caveat:
Engage with influencers who only have a couple hundred more followers than you. It’s also a good idea to engage with large accounts. But the probability of them replying or retweeting your posts is pretty thin.
Post More Visual Content:
You already know, visual content grabs more attention. According to studies, tweets including visual content receive more likes, shares, and retweets than those without them. 97% of people pay more attention to visuals on Twitter, so attaching media to your Tweets can really help them stand out and improve your reach. Add a variety of visuals and videos to make your content more appealing and memorable.
Host And Participate In Twitter Chats:
Twitter chats allow users to discuss a specific topic, either in the form of interviews, panels, debates, creative polls, or Q&As.
Hosting these Twitter events is a profitable way if you want to establish authority and credibility in the online community. It allows you to connect with similar-minded professionals in the trade. If you’re not in a situation to host chats, you can always participate in them.
With Twitter chats, you can engage with people having similar interests, develop significant relationships, and grow your follower count. Always remember, everyone can see what you post, so be careful and tweet wisely.
Link Your Twitter Profile Everywhere You Can:
Promote your @name everywhere. Try to get your brand in front of people as much as possible. Your blog or website can be one of the most useful assets for growing your Twitter followers. Here are a couple of things you should be doing to gain more followers.
- Add a link to your Twitter profile in your author bio
- Add a Twitter follow button to your website
- Include a Twitter share button at the end or beginning of your blog posts
- Embed tweets in your articles or blog posts
- Add quotes or any other tweetable content within your blog posts
- Promote it offline such as on business cards or menus.
Other than your blog or website, you can leverage other social platforms to grow your follower base as well. Ask your connections and followers on other social accounts to follow you.
Keep An Eye On Your Competitors:
Check out how many followers they have and who they are, and how often they tweet and what they’re tweeting. What does their profile look like? How do they respond to their competition or customers, and what types of content do they post that gets the most attention? Follow them and retweet their content to get on their radar. This step is equally important for people who wish to know how to increase Twitter followers.
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Use Relevant Hashtags:
Hashtags are arguably the most powerful feature on Twitter. Use them often—aim for at least two per tweet. Hashtags are how people find your tweets through search. Make sure to use ones that are relevant to your brand and audience. See what’s trending and look at competitors’ tweets for ideas, or create a new one that might take off.
Like other social platforms, using hashtags correctly can help get your tweets to the masses and expand your follower count. The best way to use hashtags is to look for trending hashtags that fit your editorial plan and include them in your tweets. When you engage your followers using hashtags, your tweets will be visible to audiences interested in the hashtag, which will increase your reach.
You can find popular hashtags in your niche just by typing the target hashtag into the search bar. As you search, a drop-down with suggested hashtags related to the campaign will appear.
And last but not the least…
Grow Your Account Organically:
Do not buy followers. Just don’t do it.
There are websites where you can drop money and gain thousands of followers in just a few hours. How are you getting Twitter followers easily? Many of these websites take advantage of hacked accounts or set up tens of thousands of fake profiles to provide the illusion of being a popular Twitter user.
It is not only wrong but also harms your Twitter profile. Have you ever seen a Twitter account with hundreds of thousands of followers, yet each tweet gets no more than one retweet and two likes? It’s because they have fake paid followers.
If you want to grow your followers organically, use all the tips mentioned above and Socinator. I hope it was helpful. If there is something we missed or you want to add, let me know in the comments below!
