Social media management tool, sounds interesting as it seems to be something related to social media.
Here in this guide, we will walk through the best social media management tool that will help you in the well-being of your business. But before that, let me introduce you to some basics of social media management.
What is social media management?
Social media management is nothing but the process in which social media activities are managed, irrespective of personal use or for any business.
Work like social posts updates replies to every incoming message, and quick responses for new mentions are handled through the process of social media management.
Who manages social media?
In business, the social media management team is responsible for managing multiple social media apps like Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, etc.
Daily posts updates, conversations with the audience, etc are also handled by the social media management team.
How social media is managed?
Social media is managed by the social media management team in the following ways:
Track brand’s competition:
Social media managers keep an eye on the brand’s competition to see their targeted audience, their engagement with their audience, and what marketing strategies they are building with their audiences.
They also mark the process of publishing and response they get from their audience.
Selecting the right social networks:
With the help of competitor’s research, you can determine on which social media you should invest and what should be the marketing strategy for your business.
The managers notice whether your competitors have large audiences and higher engagement according to which they decide which social network should you choose to do marketing.
Selecting the right channel on each social networks:
Along with the right social networks, the right channels on those social networks are also important.
Having multiple business accounts or profiles is common for a brand/business. It is the social media managers to determine which channel of which social network will be the best for their brand promotion. Like for example, Facebook groups are more beneficial than LinkedIn groups.
Optimizing social channels for social search:
Social media managers are also responsible for bringing their channels page into the search engine result page because social media networks have search engines built into them.
Let me explain with an example…
When you want your Facebook profile to be found on each network’s search engine result page, then you have to optimize the profile for SEO. It should have a title, description or bio, URL, and content.
If you do not want to change your brand’s name, you have to keep your brand’s main SEO keyword phrases in the channel’s description or bio.
Maintain a brand presence on all social channels:
Whenever you see a brand on every social networking page, it is no magic but the game of managers who try to create a brand presence across all channels.
They also present their brand on different social networks with a different description on every channel.
Scheduling social media activities:
The best social media managers schedule their promotions throughout the year so that they can include content, post, services, seasonal sales, etc. In it.
The social media manager always makes sure that the content is ready to go for all campaign promotional dates.
Bring out social media content:
Along with the social media promotions and campaigns, the managers have to look after the engagement that should remain after the content is published in each social network. They should maintain the content which should be published and the one which should be not.
The posting work should be done when most of the targeted audience should be online, and the content will get maximum engagement. The best trick to take care of the publishing part is: build strategy, publish, review, modify, repeat.
Track social media conversations:
Social media managers monitor social media conversations based on social media networks and channels. The management team first sees the direct messages and comments received by the channel. Then they have to monitor the keyword mentions of the brand in the inbox.
There must be some positive or negative comments that require a response. Through these conversations, managers try to create leads.
Handling conversations in crises:
During the PR crisis, social media managers also manage incoming messages coming from every angle. In this situation, all should manage to give rapid responses until the crisis is over.
Creating social media advertising campaigns:
Social media advertising campaigns are also managed by the social media management team to boost social media activities.
Most of the social media platforms use their platform for advertisements and promotions where they can reach their targeted audience.
These campaigns will require photos, videos, and landing pages. Through this, the managers get assurance that the budget is effectively used to target more audience and create more engagement.
After having a detailed discussion about how the managers and the team manage social media, it is required to have a social media management tool that will reduce the efforts of the team up to some extent.
What is a social media management tool?
The social media management tool, also known as the social media marketing tool, is used to manage multiple social media accounts from a single place.
There are many social media management tool out there available in the market. Don’t be confused.
Let us see some of the best tools to manage social media platforms:
Socinator:
We all have to go through many things daily, including our job and do not get time to spend with friends and family.
If you are the one who struggles to get all their social media tasks done every day and get tired of performing repetitive tasks, here is your all in one solution that can have a huge impact on social media with less time. It is called Socintor.
Socinator is the social media management tool that manages multiple social media platforms with its automatic features.
It lets you auto-publish and schedule your posts on multiple networks at once, including Facebook, Instagram, YouTube, Pinterest, Reddit, Twitter, LinkedIn, Quora, etc.
It also has the ability of content curation by importing content via RSS feeds, monitoring folders, etc. making it a smart auto-post scheduler.
Want to have it without a penny? No worries. It comes with a free trial of 14 days! Try and be sure to choose it as your social management tool.
Canva:
It includes features like social media content templates and social media advertising templates.
It works for Facebook, Twitter, LinkedIn, YouTube, Snapchat, Instagram, Pinterest, Tumblr.
Free for some features and charge $12.95 for advanced features.
Post planner:
It is also a social media management tool with features like social media content discovery, social media scheduling, social media analytics, social media team management, and social media automation.
It works for social networks like Facebook, Twitter, LinkedIn, and Pinterest. It charges $3 per month to manage three social platforms.
Feedly:
It is another social media management tool with features like content discovery, social media scheduling, social media analytics, team management, social media automation.
It works for social networks like Facebook, LinkedIn, and Twitter. It charges $6 per month for 1000 sources.
Crowdfire:
It has main features like social media content discovery, social media scheduling, social media analytics, social media team management, social media automation.
It works for social networks like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. It charges $7.48 for two social profiles and is free for one social profile.
Planoly:
It includes features like social media content discovery, social media analytics, social media scheduling, social media team management, and social media inbox.
It works for Instagram and Pinterest. It charges $7 for two social profiles with many more features and free for two social profiles but with limited features.
Later:
It provides features like social media content discovery, social media scheduling, social media analytics, social media team management, social media automation.
It works for Facebook, Instagram, Twitter, and Pinterest. It charges $7.50 for four social profiles with extra features and is free for four social profiles.
Zoho Social:
It includes features like social media scheduling, social media planning, social media analytics, team monitoring, team management, social advertising.
It works for Facebook, Twitter, LinkedIn, google my business, and Instagram. Free for five social profiles and charges $10 for five social profiles with two users.
Social Pilot:
It has main features like social media content discovery, social media automation, social media scheduling, social media analytics, social media team management, social media inbox, and advertisements.
It works for Facebook, Instagram, Twitter, and YouTube.
Keyhole:
It has features like social media analytics, social media team management, social media influencer marketing, social media competitor analysis, social media monitoring.
It works for Instagram, Twitter, Facebook, and YouTube. It charges $29 for ten social profiles.
Wishpond:
It has features like social media team management, social media advertising, social media contest, social media analytics.
It works only for Facebook and Instagram. It charges $49 for unlimited contests with 1000 leads.
Among these social media management tools, which one do you think is the best of all? Well if you ask me, I would suggest going for Socinator.
After this brief analysis, you can notice that Socinator has a lot of unique features with a free trial of 14 days. It also works for more than ten social platforms without any charge that no other tools provide you.
You can also go for Post Planner, and Canva that I think can be the competitor to Socinator. They also provide features that can help you achieve your goal. They also give a free trial but with limited features and work for less than seven social profiles.
Now you decide to choose the best one for yourself. Good luck!!
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Conclusion:
At last, I would conclude that it is difficult to manage multiple social media platforms. You can also have a look at the article where the social media management team does a lot to manage social profiles.
So it will be a good decision to manage social media platforms with the social media management tools mentioned above.
For less confusion, you can choose a social media management tool like Socinator from the above list, which is the best among many.
If you have any doubt regarding this article or you want to add anything to it to make it more valuable, feel free to comment down below. I feel good to see your comments and involvement in this article.
