Over these ten years, Instagram has evolved from a simple photo-sharing social media site to a full-fledged marketing channel. For Instagram, 2020 brought a big boom in traffic over the platform. New Instagram updates have made it the second most favorite social media application after Facebook.
Instagram seems like a simple photo-sharing app, but this app is more than just sharing selfies. Instagram’s new updates are paving the way for a big change.
Instagram is a complete package of engagement. It is a no-brainer to ask why Instagram is pushing business to its platform. We all know that the new Instagram update 2021, like reels, have enchanted a wider range of eyeballs within a while.
Considering this, the head of Instagram has announced these new updates might change the definition of the platform. He quoted, “Instagram would no longer be a photo-sharing app”.
What does it mean? Let’s unravel.
Instagram Would No Longer Be A Photo-Sharing App!
This announcement sounds like a super surprise because it was begun by being a square photo-sharing app, and it is still a big element of the community.
Although heading with the trend, Instagram is planning to have a one-on-one with other engagement platforms like Tik-Tok and YouTube. An interesting fact about all of it is, they are primarily focusing on the boost of video content on the algorithm. That is why new Instagram updates are video-centric.
So, this means that new Instagram updates have a bigger impact on its algorithm. Hence, spending all time and effort creating a static feed post may not be worth it.
Instagram’s new updates have always thrilled us with its numerous mind-blowing engagement ways, so it was expected from Instagram to go with the flow.
What Now With New Instagram Updates?
Now the biggest question is, how will the face of marketing be going to look like after new Instagram updates?
Well, there is good news on that.
The covid-19 period of Instagram has seen a big boom in the influencer industry. Right now, the influencer industry is potent to be fifteen billion dollars by the end of the year.
Also, there has been word on the air that Instagram is more actively working on developing an e-commerce ecosystem on the platform.
We know that one of the new Instagram updates is merchandise that is available for business profiles.
So, let’s see what is in the pipeline.
Native affiliate tool:
The upcoming Instagram new update is a native affiliate tool.
Now creators and influencers on the platform can tag products and earn commission from every sale that happened directly from Instagram.
Isn’t it huge?
It is the first time that Instagram will be having an affiliate program of its own.
Link online shops:
It seems like Instagram is effectuating shops and merchandise on a bigger scale. As an entrepreneur, mostly their personal page gets more engagement than their business page. But now, with the new update on Instagram shops, you can access your online shop from your personal page as well.
Hence you can have traffic from both the ways that suit you well.
Instagram live badge:
Instagram is literally paying people to go live! If you are a gamer or an influencer, you can monetize directly from your audience through Instagram live.
The audience can purchase badges during the Instagram live session, which are available in three different levels. These badges are nothing but a gesture of support from the audience. Thanks to the heart icon! Whenever an audience purchases these hearts, they get to appear exclusively to the other audience in the live session. And that heart icon will appear beside the name of the purchaser on the live session.
There is not much information available over these new Instagram updates, as the most of them are under process and have not been released yet. But one thing is crystal-clear so far; that Instagram is starting to reward people for using its platform.
How To Use The New Instagram Updates For Better Marketing?
As we know, the algorithm is about to change because of the Instagram new updates. So, before you worry about creating content on Instagram, make sure you meet the basic pitching strategies. If not, no worries! Stick up to the end of the blog.
Together we will get your blueprint ready!
New Instagram Updates
First off, know what brings you here!
It is important to realize your purpose is on the platform. You are here for marketing or brand building or engaging with people.
It is always helpful to decide the motive and aspiration from the platform beforehand so that you will not drift from your path. These new Instagram updates can appear to be very handy if you have clear goals.
Optimize your page as per your niche
Creating a page is the first and the foremost step but optimizing it appropriately is paramount to your engagement. Uploading a relevant display picture, adding a compelling bio, adding the location of your enterprise if needed, mentioning the category on your business profile, and adding contact options so that people can easily connect with you. All of these develop an idea about your niche along with yourself.
Content creation
The first step of creating a brand identity is deciding the content which suits the algorithm. With the presence of new Instagram updates, decoding algorithms’ favorite placement is not rocket science.
As far as we know, Instagram is focusing more on video content and push entertainment. So it is better to lean on and create something engagingly reachable. Creating content on trending and relevant topics also works wonders on your profile but what matters is the means of delivery.
Hashtag research
Do you want to have some good organic reach?
Take out time to do effective hashtag research and pick out three sets of thirty hashtags. Then repeat them periodically whenever you post.
You can also make more sets of hashtags, but it’s convenient to have three. These hashtags increase the scope of visibility to your post and also remain saved in the hashtag database until you delete the post, archive, or turn your public profile into private. Do not forget to update them time-to-time.
Posting
There are two modes of posting over Instagram. First stories and second regular feed post such as image, reel, igtv, etc. Reports have shown that stories and Instagram new updates generate more engagement than a feed post.
Instagram algorithm for stories works in a way that when the user posts a story, that profile becomes more visible in ‘follow’ suggestions. This feature indirectly promotes the profile to those who haven’t yet followed.
Through stories, you can do so many interesting things. These new Instagram updates on stories allows you to add innovative giphy, music, phone gallery pictures, vaccination giphy, stay home giphy, and much more!
In addition to this, business profiles have the advantage of viewing story insights in the most decorated Instagram story dashboard. These story insights clearly present your reach and the source of your engagement channels.
So it’s good to upload more and more stories every day. Instagram viewer equips you with keeping track of all your engagement portals.
New Instagram updates have a suggested posts feature. It takes your regular feed posts as suggested posts to those profiles who are fond of a similar type of content. The Instagram story viewer section has an insights dashboard too!
Also, make sure to craft a perfectly compelling caption that describes your post.
Boosting
Getting good organic reach is a diligent and time taking job! Growing on Instagram requires a sound knowledge of current algorithm patterns, new Instagram updates, engaging topics, consistency, and patience.
It seems like a non-viable option in the present world. The chief part of your marketing strategy is to reach a higher range of eyeballs through the post. Hence, opting for paid promotions on Instagram appears to be a clever alternative.
Collaborate with other creators
It is another way of optimizing your marketing strategy. In 2021, Instagram equips you with a branded content option that allows you to collaborate with brands and other creators on the platform. Also, with the upcoming Instagram new updates, you can earn commissions wherever your promoted branded content makes a sale.
Connect to other platforms
These new Instagram updates allow you to post on other platforms without actually logging in to them. You can post on Facebook, Twitter, and Tumblr from only one Instagram profile so far.
Track your performance
Every content you publish allows you to engage with your audience. And tracking your insights gives you a better outlook on the kind of content that worked well, plus it helps you to derive the audience’s profile and the mode of engagement. With Instagram new updates, tracking your insights is possible.
Oh, and don’t mind performing some in-depth analysis! Like, we provide with Socinator. You can derive detailed insights from your competitor’s published posts, plus you can easily automate your Instagram account’s online behavior only with a click.
Play according to the algorithm
Currently, Instagram is highly fixating on video content, so it’s easier to get more engagement on reels and igtv than static feed posts. And with new Instagram updates, reels come with a feature of the long caption to explain the purpose of the reel content.
Timing is everything!
Publishing your content at the right time gives your content the advantage of stretching your brand visibility. Posting at a specific time when people are more active on the platform is a key for Instagram marketing. Also, posting periodically or every day can boost your organic reach.
I understand that consistency is a tough job! But not with Socinator.
Bonus Tool
Socinator is a customer relationship manager tool that allows you to automate and schedule Instagram posts, messages, likes, comments, shares, and data scraping. Along with this, Socinator also performs as a social media management tool. With Socinator, handling numerous social channels is like a kid’s play.
Other than Instagram, We offer integrations with eight other platforms, including Facebook, Youtube, Twitter, Tumbler, Linkedin, Quora, Pinterest, and Reddit.
So, what are you waiting for?
Hop in to the convenience of advanced publishing methods and social media automations!
Engagement
Instagram is known for its engagement! Users try to build an ecosystem to thrive with the best performances. But there are things you can do to have higher engagement rates other than creating content. That is, you can interact with your audience periodically using the Ask Me Anything feature of stories and much more! Here is the to-do list for gaining Engagement.
Pin the best comment:
Pinning the best comment might spark the conversation on your post smoothly! People can easily view it at the top of the comment section and get a better idea of your post.
Auto-response messages:
Creating an auto-response message for your new customers or answering common FAQs dispenses an idea that you are keen to interact with people. And that is what helps you build a loyal community on the platform.
Going Live on ‘gram’:
It is not a new Instagram update, but it surely enables people to know your activity at the very time.
Call to action:
Instagram has a swipe-up and visit-to-website(or anywhere on the web) feature that directly takes your audience to the page where you want the most. Use that to expand your reach.
Story highlights:
The Instagram viewer has another feature that is story highlights.
Instagram stories are the essence of higher engagement rates!
You can easily put a story on your wall permanently or as long as you want. Story highlights allow your audience to have a clearer approach to knowing you better.
Well, in the new Instagram update, the story archives are sorted in day-wise or monthly calendars. If you find your past stories relevant, then you can put them into your highlights too! Because finding them is no longer a scrolling job. Now you only have to find your month and year to reach your stories in archives.
Instagram shops:
Setting up a shop gives you a real breakthrough to make your audience your customer. Now, with Instagram new updates, you can link your shop to your personal account too.
Become A Better Instagram Marketer
Growing a presence on Instagram is not a hard job, but it requires your time and consistency. From figuring out your marketing strategy on the platform to managing the insights of your attention-grabbing posts, you’ve built an engaging ecosystem on your profile.
As you already know, there will be many new Instagram updates on the platform, which could influence the marketing strategy of 2021 on a new level. And you can show your participation in the growth of the platform by regularly syncing your profile according to the algorithm.
Posting high-quality content is extremely necessary before you proceed with anything else. Although, there is one crucial thing that any audience will appreciate is, being honest with them.
As human beings, our psychology is built in a way that we can easily trust honest people. So, apart from any engagement or marketing strategy, this is the one thing that can really give you a hold on a genuine audience.
Read More:
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