With more than one billion monthly active users, Instagram has opened up huge opportunities for brands to find new customers and get their products seen. But, while tactics like running Instagram ads and reaching out to influencers are effective, without the right tools, it can be tough to get the results you want.
Instagram isn’t just for personal use anymore. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience. Even with all these Instagram marketing ideas and statistics, you may still be unsure how to get started.
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You might have already heard different theories on why Instagram is good for business. But how can you know for sure that it can be helpful for your business, without trying and potentially wasting your time? Read along!
What is Instagram Branded Content Tools?
Before we dive into the tools, let’s clarify what branded content is.
According to Instagram branded content is “a creator or publisher’s content that features or is influenced by a business partner for an exchange of value (for example, where the business partner has paid the creator or publisher).”
So for a brand, this can be any content created by an Instagram partner, influencer, or ambassador as part of your Instagram strategy. To help make paid brand partnerships obvious for people scrolling the feed, Instagram has created tagging features and insights for businesses and creators on the platform: Instagram branded content tools.
Instagram’s branded content tools are designed to help businesses and creators work together more transparently and seamlessly. So whether you’re a brand or a creator on Instagram, having your branded content tools and features in place is a win-win situation!
Who’s Eligible To Use Instagram Branded Content Tools:
To get started with Instagram’s branded content tools, you’ll first need to meet Instagram’s Eligibility Standards.
Here’s a quick overview to see if you are eligible:
- Content creators/publishers must have a Business or Creator account. Business partners must have a Business account to be tagged as a paid partner.
- Content creators/publishers must have an “authentic, established presence.”
- Content creators/publishers must comply with Instagram’s Community Guidelines.
- Content creators/publishers cannot be government official who is subject to government rules or ethics.
Once you meet these requirements, it’s super easy to get set up and start using Instagram-branded content tools!
Why Use Instagram Scheduling Tools:
Most businesses reach a point where they need to invest in Instagram scheduling tools. Typically this is once they are active on any of a couple networks and get overwhelmed by the complexity of handling them.
Does this sound familiar? If so, then you are in the right place. A social media scheduling tool can be a serious investment depending on your budget, here are the main reasons why a social media scheduling tool is worth investing in.
Manage Multiple Social Accounts:
As stated above, managing your Instagram or any other social media accounts can become complex very quickly as you begin to grow your presence on multiple networks. Multiple logins to remember, different user interfaces to master.
As a business, none of these things make your life easier. That is where a dedicated social media management tool like socinator comes in handy. It allows you to consolidate down to one login, a unified user interface and is packed with business-focused features.
Schedule Posts Ahead of Time:
Scheduling posts sure beats having to post everything manually. Without the help of Instagram tools, it is impossible to keep up with the 24/7 nature of social media. Marketers with documented social media marketing strategies and an editorial calendar are far more likely to succeed. Seems like common sense, right? You would probably find it surprising then that only 32% of marketers have a documented strategy.
Instagram tools or social media scheduling tools will allow you to schedule social media posts ahead of time. It will make it much easier to visualize what you will post and align it with your goals.
Analyze Your Results:
As a marketer, you should always be looking for ways to improve. A great way to do this is through trial and error.
Well, only if you can measure what is and is not working. That is where a social media management tool comes into play. Most social media management tools offer access to analytic data. This data may be how many retweets a post received, how many website visitors your social channels referred to, or the cost per click of your recent paid campaign. The cycle to social media optimization is simple: test, tweak, optimize.
More Time For Real-Time Engagement:
If there is one thing all businesses need to do more on social media it is engaging in conversations. Most businesses do a decent job of “remaining active” on social media, which oftentimes means that they post a certain number of times every day.
In a world of automation, this type of engagement is becoming rarer. You might be wondering, how does an automation tool help me be less automated? The answer is simple: through the automation of certain tasks, you give your business more time to engage in real-time. We highly encourage you to use this time to connect with new people, engage in conversations and answer people’s questions.
Simplifies The Content Curation Process:
Creating your content is necessary, but so is curating content from others. You are finding content created by other people/businesses to share on your social networks. It helps to reduce the amount of content you have to create and gives you a wider variety of content topics to share. Though curated content won’t drive traffic to your site or sales directly, there are many benefits to being the go-to resource for valuable information.
Makes Uniformity and Consistency Easier:
Having a consistent brand identity on social media is crucial. It allows current and potential customers to have a seamless experience. Having a tool that keeps all of your accounts and information organized makes achieving consistency obtainable. This consistency could be your business’s “voice”, the colors included in your visuals, or how often you post.
With a dedicated place to monitor all of these things, consistency is possible. If you want your business to stand out in a good way, consistency is key and a social media management tool will help.
The Best Instagram Tools You Should Try In 2022
To help you turbocharge your Instagram account, we’ve put together this list of tools that will set your business apart, drive more customers to your online store, and help you understand how to make money on Instagram most effectively.
So, whether you’re looking for scheduling, analytics, or video editing help, we’ve rounded up the best Instagram tools for business and marketing for you. Read along:
Socinator:
Socianator is one of the best social media management and automation tool you can find. With the industry-leading features, you can grow your social media safely and organically. Socinator provides automation for more than nine platforms- Facebook, Instagram, Twitter, YouTube, LinkedIn, Quora, Pinterest, etc.
With Socinator, you get features according to the platform you want to manage and it also comes with an RSS feed reader. An excellent user dashboard lets you manage your social networks in one place.
Features:
Advanced Publishing
All Activity Automation
Activity Statistics And Reports
Auto Publish Content from RSS Feeds
Efficient Account Management and many more.
Pricing:
Socinator pricing meets everyone’s needs which starts only at $9.95 Monthly.
Canva:
Canva is an app you can use to create images that stand out, whether it’s in your Instagram feed or your Stories. You can superimpose text, create multi-image layouts, and pull in a wide range of predesigned graphics to level up your posts and get your followers’ attention.
It’s useful for creating Instagram Stories that stand out, and if you stick to a few consistent image formats and fonts, you can start to make sure your followers always recognize your content.
The team at Canva has created many amazing Instagram stories templates that you can customize. The templates come in the ideal dimensions, so you can focus on the design and not worry about getting the aspect ratio and size right. Just pick a template and change the text, images, and background to your liking.
Instagram Insights:
Creators and business accounts have access to Instagram business tools like Insights. From the Insights tab, you can learn about – who’s following you, when they’re most active, and what type of content is most popular. Some data disappears after 7-14 days, so consider the following tools for more detailed reporting.
Hootsuite’s Composer:
Create Instagram posts on the fly or schedule them for later by using Hootsuite’s Composer. With an easy-to-use interface, the Composer is a publisher that comes packed with features that will help you get the most out of your Instagram posts, including editing, customizing, and, of course, scheduling.
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Wrapping It Up:
So, evidently, Instagram tools are life-savers. Thus, you can endeavor to get the best Instagram tools so you can reach your goals, increase the number of your Instagram followers, encourage more people to engage with you, and boost your Instagram presence. With the best features and benefits of these tools, you get the features of an automated Instagram page. Once you have adopted the right Instagram tools, you will realize the huge benefits they bring to your overall business.
